Who is Sharon Wendo? She is the founder CEO and Creative director at Epic African Jewellery, her work is amazing get to know more about her and where you can find her designers

When did you first realize you wanted to pursue a career as a designer?

Sharon Wendo : I realised I wanted to go into jewellery designing about a year and a half ago

How is working in fashion different today than from when you started out?

Sharon Wendo : When I started it was really hard getting people to buy my pieces especially the big bold ones but now guys love it and they want it custom made so right now we are in a very good space

What do you think is the most beautiful jewellery you’ve ever designed?

Sharon Wendo : The most beautiful piece I made was a white with multi-colored tassels beaded body piece I made last year. I love it because I didn’t know the direction I was going with it when I started and it came out beautiful as I wanted to make something bold and a client of mine got to wear to the groove awards this year

Which supermodel do you have the closest relationship with, your favorite one?

Sharon Wendo : Am closest to Sharon Otieno, she is so talented and very professional

Which competitor do you have the most respect for?

Sharon Wendo : I have the outmost respect for Pat Mbela

What role do you think social media plays in fashion today?

Sharon Wendo : Social media plays such a big role especially because I sell online making social media my go to place to get my clients and it has really helped in connecting with clients all over the world

What was your biggest fear when going out and starting your own line?

Sharon Wendo : My biggest fear was failure, going into self-employment and the was no safety net, it was terrifying

What challenges did you face as fashion designer from Africa?

Sharon Wendo : The biggest challenge so far has been getting the brand known, you may have the pieces but getting your name out there is not easy and when it comes to fashion products, people tend to buy brands so getting your brand known is very vital.